The Living Room was formed in 2005 by a small but perfectly formed group of industry specialists, from creative, television, business development, planning and media backgrounds.
We are a creative led company with an acute understanding of ROI. Ideas are very nice and we have some good ones, but we never lose sight of the fact that the key to any successful campaign is the return on investment generated through increased sales or brand awareness.
Gary has over 15 years industry experience, gained on both the client and agency sides of the business. His strong all round experience, having worked at a senior level within both creative and media agencies, helps us deliver highly targeted, fully integrated campaigns for our clients.
As Commercial Director his primary objective is to ensure we never lose sight of the fact that all of the campaigns we deliver focus on achieving both our clients’ communication and ROI objectives.
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